April 10, 2024

Paramount Integrates Commerce as Media Giants Compete With TikTok Shop

The entertainment provider recently partnered with Shopsense AI, an artificial intelligence (AI)-powered retail media platform to integrate mobile shopping opportunities into its content, both televised and streamed. In an interview with PYMNTS, Bryan Quinn, president and co-founder at Shopsense AI, spoke to the opportunity this presents for traditional media giants.