Privacy Policy

For the Shopsense.AI Website Privacy Policy, click here.

Shopsense AI Services Privacy Policy

Last updated: April 1, 2024

See our Privacy Snapshot

Thank you for using Shopsense!

Our mission is to create an AI driven retail experience. Our technology helps publishers improve their users’ retail shopping experiences. To do that, we show users personalized content and ads we think they’ll be interested in based on information we collect from users and other parties. In this Services Privacy Policy ("Privacy Policy”), we refer to users as “you” or “your”.

We know that you care how information about you is used and shared, and we appreciate your use of our services and your trust that we will do so with care. This Privacy Policy describes how we, Shopsense, Inc., and its affiliates collect and process your personal information through our websites, devices, products, services, and applications that reference this Privacy Policy (together "Services"). 

Services Available in United States

Our Services are only available to users within the United States. You may not use our Services if you are not located in those places, and we use location detecting technology to block or limit access to only users in those places. 

Information We Collect

1. Information that you provide

When you use Shopsense Services, you voluntarily share certain information including the following:

  • Account Information: When you create an account, we collect information like your name, email address, birthday, gender, and preferred language. 
  • Content: We collect information when you save or upload photos, or other content, provide voice input in connection with your product search, or interact with content (for example, sharing, commenting or adding a photo). 
  • Purchasing preferences: When you use our Services, including making purchases, we may collect information about your purchasing preferences, such as preferred retailers or checkout preferences.
  • Precise location information: Depending on where you live, you can choose to share your precise location using your device settings. 
  • Your communications with us: If you contact us for support or otherwise communicate with us, we collect the content of these communications. 

2. Information collected automatically when you use Shopsense

When you use a website, mobile application or other internet service, certain internet and electronic network activity information gets created and logged automatically and this is true when you use Shopsense. Here are some of the types of information we collect:

  • Device information: We collect information about the device you use to access our Services, including the type of device, operating system, network service provider, settings, and unique device identifiers.
  • Log data: When you use our Services, our servers record information (“log data”), including information that your browser automatically sends whenever you visit a website, or that your mobile app automatically sends when you’re using it. This log data includes, for example, your Internet Protocol (IP) address, identifier for advertisers, activity on websites, apps or properties you visit that incorporate Shopsense Services, browser type and settings, and the date and time of when you accessed the Services. 
  • Information from cookies and similar technologies: We also use “cookies” or similar technologies to obtain log data. For example, we use cookies to store your settings so you don‘t have to set them up every time you visit Shopsense. For more information about how we use cookies, please review our Cookie Policy.
  • Usage data and inferences. When you’re on our Services, we may collect information about your activity on a page or screen, such as which shows or content you watch, products you search for, terms you search for, and any text that you add in a comment or description. We also use other information you’ve provided when you first signed up as well as information from our partners and advertisers to make inferences about you and your preferences. For example, if you take a picture of, and search for, a handbag, we may infer you are shopping for similar types of goods. We may also infer other information, such as your education or professional experience. 
  • Location Information: We use your IP address to infer your approximate location, even if you don’t choose to share your precise location, and photos you share may include information about the location where they were taken.
  • User Choices: We will keep a record of choices you’ve selected in your settings, including privacy settings and whether you have enabled notifications.

3. Information we obtain from our partners and advertisers 

We also receive information about you and your activity outside Shopsense from advertisers, partners, and other third parties we work with. For example:

  • Third party platforms: If you register for or log into the Service using a third party platform, they will furnish certain information to us to facilitate your account creation or log-in with us. In addition, if you connect your third-party accounts to our Services, we may use information from those accounts to improve your experience. Further, some third-party applications use Shopsense features. If so, we may receive log data from those sites or apps, including usage data, to understand and analyze user engagement with our Services. 
  • Advertisers or other partners: Online advertisers or other third party partners may share information with us about you to measure, report on or improve the performance of ads on Shopsense, or to help us better understand what kinds of ads to show you on Shopsense. For example, we may receive information about your visits to an advertiser's site, or purchases you made from them, or information about your interests from a third-party service, which we might use to help show you ads or content on the Service that are more relevant to you. Sometimes we get this information through the Shopsense Tag (a piece of code an advertiser puts on their site), which delivers insights to us and our ad partners about actions that a person takes on their website after viewing an ad on our Services. 


How we use the information we collect

We want to show you content that’s relevant, interesting and personal to you. To do that, we use your information to provide and improve your experience, including to:

  • Identify you when you use our Services.
  • Recommend products or content you might like based on your activity on our Services and your offsite behavior. 
  • Communicate with you and respond to your questions or comments.
  • Allow searching with photos, if you choose. For example, if you take a photo of a pair of shoes or a piece of clothing you like, we may show you similar items. 
  • Provide voice, image and camera services. When you use these services, we use your voice input, images, videos, and other personal information to respond to your requests, provide the requested service to you, and improve our Services. Where you provide us with the personal information of third parties, such as images of other individuals, it is your responsibility to inform them about the processing of their personal information in accordance with this Privacy Policy, and to confirm that they have given their permission.
  • Depending on where you live, and with your consent, identify your precise location and customize your experience on our Services. You can opt in to (and out of) this in your device operating system settings.
  • Send you updates, including by email, push notification, SMS, or phone. You can unsubscribe from our promotional emails at any time by following the opt-out or unsubscribe instructions at the bottom of the email and decide to stop getting other notifications by updating your settings.

We use your information in our efforts to improve our Services, keep our users and the public safe, and to protect legal interests. To do so, we:

  • Review your activity and messages on our Services to detect spam or activity that poses a risk to our community or the public. This can include working with law enforcement to keep Shopsense safe.
  • Analyze users’ log data and device information to identify and investigate suspicious behavior or violations of our policies or Terms & Conditions.
  • May use personal information in relation to a legal claim, litigation, or regulatory proceeding. 
  • Conduct analytics and research on who is using our Services and what they are doing. For example, by logging how often people use two different versions of a feature on Shopsense, we can understand which version is better.
  • Improve our products and Services and offer new features, including to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Services.
  • Create aggregated or de-identified information that cannot reasonably be used to identify you. Shopsense processes, maintains, and uses this information only in a de-identified fashion for the purposes set forth in this Privacy Policy.

We also use your information to personalize the ads you see. Specifically, we use the information we collect to:

  • Decide which ads to show you. We customize the ad content we show you by identifying your interests based on your onsite and offsite activities, as well as by using information we receive from ad partners or other third parties. Where we use cookies to identify your offsite interests, we’ll get your consent where required. 
  • Advertise Shopsense products and services to you on other sites and apps. To do this, we disclose information such as cookie IDs, your IP address, or a hashed version of your email address to third parties, such as Facebook Ads, Google Marketing Platform, and others who may combine that information with other information they already have about you and deliver ads about Shopsense to you. To opt-out of our disclosure of your information to those third parties email us at
  • Tell our ad partners how their Shopsense ads are doing, and how to make them better. To do this, we disclose information about the ads you see or interact with on Shopsense to our advertisers and third-party companies to improve the performance of the ads that we or they use to audit or improve the delivery and performance of ads or content on websites and apps. Some of this information is aggregated. For example, we would report to an advertiser that a certain percentage of people who viewed an ad went on to visit that advertiser's site. Depending on where you live and your settings, we may also disclose this information at an individual level. 

Some of these activities may be considered “targeted advertising”, “sharing” or “selling” as those terms are defined under certain state privacy laws in the US. You can opt out of Shopsense using and disclosing your information for these purposes. To do so, email us at

Your Rights and Choices

Where required by applicable law, we offer you certain choices to control your data. Depending on where you live, these choices may also be privacy rights you have under local law. To exercise these rights, please visit your account settings and, if you still need help, contact us at  

  • Access: You can request access to the information we collect and hold about you, including sometimes in a portable format. 
  • Correction/rectification: You can correct your information by updating information in your profile.
  • Deletion/erasure: You can have your information deleted by emailing us at  
  • Opt out of “targeted advertising” “sharing” or “sale”: As explained above some of our activities may constitute “targeted advertising,” “sharing,” or “selling” as those terms are defined under certain state privacy laws in the US. You may opt out at any time by emailing us at Note that you will still see ads on our Services, but they will not be informed by offsite data. We do not knowingly permit users under the age of 18 to use our Services and thus will not knowingly “share” or “sell” information about users under 18
  • Additional rights, such as to opt out of the processing of your personal information for profiling in furtherance of decisions that produce legal or similarly significant effects, or withdraw your consent where applicable.

We will not discriminate against you if you choose to exercise your rights or options related to your personal information. These rights may be limited, for example if fulfilling your request would reveal personal information about another person, where they would infringe the rights of a third party (including our rights) or if you ask us to delete information which we are required by law to keep or have a compelling interest to keep. If we deny your request to exercise your rights, you may have the right to appeal our decision by contacting us at

You have choices regarding your information on Shopsense. You may also have choices available to you through the device or software you use to access Shopsense. For example:

  • The browser you use may let you control cookies or other types of local data storage.
  • Your mobile device lets you choose how and whether your precise location, photos, and other data is shared with us.

How and when we disclose information

Anyone can see the public content you post. Depending on where you live, we also make this public information available through what are called APIs (a technical way to share information quickly). 

We may also disclose the categories of information described above:

  • To other services, at your direction. For example, when you decide to link your Shopsense account to third party services, such as a streaming service, you direct disclosure of certain information to those services. 
  • We disclose data for advertising and related purposes, including showing you ads about Shopsense on third-party services and helping advertisers understand how ads on Shopsense perform.  
  • To vendors that we employ to process information on our behalf based on our instructions and for the purposes described in this Privacy Policy. Some information we acquire may be collected by vendors on our behalf.
  • To law enforcement agencies, government agencies, or other parties in compliance with the law. For example, we may get requests for account information from law enforcement authorities like the police or courts. We only disclose information in response to such requests if we believe that disclosure is reasonably necessary to comply with a law, regulation or legal request; to protect the safety, rights, or property of us or any person; or to detect, prevent, or otherwise address fraud, security or technical issues.
  • Within our corporate family of companies, including wholly-owned subsidiaries and affiliates. If we were to engage in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding that involves the transfer of the information described in this Privacy Policy, we would share your information with a party involved in such a process (for example, a potential purchaser).

How long we keep your information

We keep your personal information only so long as we need it to provide Shopsense Services to you and fulfill the purposes described in this policy. When we no longer need to use your personal information and there is no need for us to keep it to comply with our legal or regulatory obligations, we’ll either remove it from our systems or de-identify it so that we can't use it to identify you.

Our policy on children's information

Children under 18 are not allowed to use Shopsense. If you are in a state or country with an older age requirement, you may only use the Services if you are at or over the age at which you can provide consent to data processing. 

How we make changes to this policy

We may change this policy from time to time and if we do, we’ll post any changes on this page. If you continue to use Shopsense after those changes are in effect, the new policy applies to you. If the changes are significant, we may provide a more prominent notice, such as by sending you an email.

Contact us

If you have any questions regarding this Privacy Policy, please feel free to contact us by email at or by mail

Shopsense, Inc.
ATTN: Shopsense AI Privacy
50 Woodside Plaza
Suite 809
Redwood City, CA 94061

Privacy Snapshot

Here is a high-level snapshot of our privacy practices, but you need to read the entire Services Privacy Policy for complete information.

Categories of Personal Information  

  • Identifiers, such as your name, username, email address, phone number, unique device identifiers, and your IP address
  • Personal characteristics protected by law, such as your gender and age, and, if you choose to provide it, data about your race or ethnicity
  • Commercial information, such as purchases made, and payment information
  • Internet or electronic network activity information, such as information about your device and your use of our services
  • Geo-location information based on your IP address, and, if you choose to provide it, precise geolocation data, when shared through your device settings or photos
  • Electronic, visual, or similar information, such as your profile picture or photos
  • Inferences we draw or derive about users, such as your interests or preferences
  • Other information you provide, such as your biographical information, messages, and comments

Business and Commercial Purposes for Collecting, Using, and Disclosing 

  • Provide the Shopsense services
  • Communicate with you to provide updates or respond to your comments and questions
  • Audit the Shopsense services
  • Detect security incidents and prevent fraud, debug and repair errors
  • Maintain your account
  • Provide customer service
  • Process or fulfill orders
  • Conduct research and development and other activities to improve the Shopsense services
  • Enable business partners to show ads
  • Market our services
  • Understand how users interact with the Shopsense services

Parties that May Receive Information 

  • Other users or the public, depending on your settings. 
  • Other services, at your direction, to enable you to sign up for or log in to Shopsense, or when you decide to link your Shopsense account to those services, like Facebook or Google, or when you publish your content on Shopsense to them.
  • Business partners
  • Vendors that we employ to process information on our behalf based on our instructions.
  • Legal authorities or others as necessary to comply with a law, regulation or legal request; to protect the safety, rights, or property of the public, any person, or Shopsense; or to detect, prevent, or otherwise address fraud, security or technical issues.
  • Corporate family of companies, including wholly-owned subsidiaries and affiliates.

We have collected this information from you, your devices, our partners, advertisers, and other third parties.

We do not collect or process sensitive personal information about you for the purpose of inferring characteristics about you.

To show you advertisements about Shopsense on other sites and apps, we sometimes allow third parties to collect information about you through cookies and similar technologies or disclose information to them for the purpose of promoting Shopsense. Under California and other applicable laws, these activities may constitute “sharing” or “selling”. In the preceding 12 months, such activities involved collecting the following categories of personal information and sharing them with the following categories of third parties:

Categories of Personal Information 

  • Identifiers, like your IP address, cookie ID, or email address
  • Internet or electronic network activity information

Categories of Third Parties

  • Business partners who include the Shopsense services on their properties or services
  • Advertisers who advertise on our or business partners’ properties
  • Advertising networks
  • Data analytics providers
  • Social networks

Shopsense.AI Website Privacy Policy

Effective Date: April 1, 2024

This Website Privacy Policy describes how Shopsense, Inc. and its affiliates (“Shopsense”, “we”, “us”, or “our”) handles personal information that we collect through our website or through any other website that we own or control and which links to this Website Privacy Policy (collectively, the “Site”), and through other interactions with you, such as when you participate in events, apply for jobs with Shopsense or correspond with us.

We treat all personal information covered by this Website Privacy Policy as pertaining to individuals acting as business representatives, and not in their individual or household capacity.

This Website Privacy Policy does not apply to personal information relating to users of our Shopsense AI platform and related technologies that help publishers improve their users’ retail shopping experiences, which is governed by a separate <<Services Privacy Policy>>.

Personal information we collect

Information you submit to us:

  • Contact information, such as your first and last name, phone number, email address, company name, and professional title.
  • Feedback or correspondence, such as information you provide when you contact us with questions, feedback, or otherwise correspond with us online. 
  • Marketing information, such as your preferences for receiving our communications, and details about how you engage with our communications.
  • Other data not specifically listed here, which we will use as described in this Website Privacy Policy or as otherwise disclosed at the time of collection.

Information we obtain from other sources: 

  • Social media information. We may maintain pages on social media platforms, such as LinkedIn. When you visit or interact with our pages on those platforms, you or the platforms may provide us with information through the platform.
  • Other sources. We may obtain personal information from other third parties, such as marketing partners, publicly-available sources, and data providers.

Automatic data collection. We and our service providers may automatically log information about you, your computer or mobile device, and your interactions over time with our Site, our communications and other online services, such as:

  • Device data, such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers, language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 4G), and general location information such as city, state or geographic area.
  • Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, browsing history, navigation paths between pages or screens, information about your activity on a page or screen, access times, duration of access, and whether you have opened our marketing emails or clicked links within them.

We use the following tools for automatic data collection:

  • Cookies, which are text files that websites store on a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand website user activity and patterns, and for our advertising and marketing efforts. We may use cookies served by a third party (e.g., Google Analytics) to collect information about your use of our Site so that we can provide advertising about products and services tailored to your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. For more information on how Google uses this information, click here.
  • Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
  • Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.

How we use your personal information

We use your personal information for the following purposes or as otherwise described at the time of collection:

  • Communicating with you, including to respond to your requests and communicate with you about our activities, including to invite you to events and fulfill your event registration request, send you announcements, updates, security alerts, support and administrative messages.
  • Improving, monitoring, personalizing, and protecting our Site, which includes:some text
    • understanding your needs and interests, and personalize your experience with the Site and our communications;
    • troubleshooting, testing and research and to keep our Site secure; and
    • investigating and protecting against fraudulent, harmful, unauthorized or illegal activity.

For research and development. We may use your personal information for research and development purposes, including to analyze and improve our Site and our business. As part of these activities, we may create aggregated, de-identified, or other anonymous data from personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and disclose it to third parties for our lawful business purposes, including to analyze and improve our Site and promote our business.

Direct marketing. We may from time-to-time send you direct marketing communications as permitted by law, including, but not limited to, notifying you of special promotions, offers and events via email. You may opt out of our marketing communications as described in the “Opt out of marketing communications” section below.

Compliance and protection. We may use personal information to:

  • Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
  • Protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims).
  • Audit our internal processes for compliance with legal and contractual requirements and internal policies.
  • Prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

How we disclose your personal information

Affiliates. We may disclose your personal information to our corporate parent, subsidiaries, and affiliates, for purposes consistent with this Website Privacy Policy.

Service providers. We may disclose your personal information to third party companies and individuals that provide services on our behalf or help us operate our Site and business (such as lawyers, bankers, auditors, insurers, customer support, hosting, analytics, email delivery, marketing, and database management).

Advertising partners. We may disclose your personal information to third party advertising companies, including for the interest-based advertising purposes described above.

Authorities and others. We may disclose your personal information to law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.

Business transfers. We may sell, transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution. In such a case, we will make reasonable efforts to require the recipient to honor this Website Privacy Policy.

Your choices

Opt out of marketing communications. You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email. You may continue to receive service-related and other non-marketing emails.

Personal information requests. We offer you choices that affect how we handle your personal information. Depending on your location and the nature of your interactions with us, you may request the following in relation to your personal information: 

  • Information about how we have collected and used your personal information. We have made this information available to you without having to request it by including it in this Website Privacy Policy.
  • Access to a copy of the personal information that we have collected about you. Where applicable, we will provide the information in a portable, machine-readable, readily-usable format.
  • Correction of personal information that is inaccurate or out of date.
  • Deletion of personal information that we no longer need for lawful purposes.
  • Opt out of any “sales” of your personal information and “sharing” of your personal information for cross-context behavioral advertising that may be occurring. To exercise this right, you can click the “Privacy Choices” link on the footer of our Site.

To make a request, please email or write to us as provided in the “How to Contact Us” section below. Prior to responding to your requests, we may verify your identity by matching any requested identifying information you provide against the information we have about you. Depending on your jurisdiction, you may designate an authorized agent to make a request on your behalf. We will require authorized agents to confirm their identity and authority, in accordance with applicable laws. You are entitled to exercise the rights described above free from discrimination.

Limits on your privacy rights and choices. In some instances, your choices may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights. If you are not satisfied with how we address your request, you may submit a complaint by contacting us as provided in the “How to Contact Us” section below. 

Online tracking opt-out. There are a number of ways you can opt-out of certain interest-based advertising and other online tracking activities, which we have summarized below. Please note that these opt-out tools are not associated with Shopsense, and we cannot guarantee that these tools work as their providers advertise them:

  • Advertising industry opt out tools. You can use these opt out options to limit use of your information for interest-based advertising by participating companies:
  • Digital Advertising Alliance for Websites: 
  • Network Advertising Initiative: 
  • Platform opt-outs. Some of our advertising partners offer opt-out features that let you opt out of use of your information for interest-based advertising, including: some text
  • Platform opt-outs. Some of our advertising partners offer opt-out features that let you opt out of use of your information for interest-based advertising, including:
  • Blocking advertising ID use in your mobile device settings. Your mobile devices may offer settings that enable you to make choices about the collection, use, or transfer of your advertising ID associated with your mobile device for interest-based advertising purposes.
  • Blocking Cookies in your browser. Most browsers let you remove or reject Cookies, including Cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept Cookies by default until you change your settings. For more information about Cookies, including how to see what Cookies have been set on your device and how to manage and delete them, visit Use the following links to learn more about how to control cookies and online tracking through your browser:

Note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.

Opting-out of interest-based advertising does not mean that you will no longer receive online ads. It only means that such ads will no longer be tailored to your specific viewing habits or interests. You may continue to see ads on and about the Site.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit

Other sites, mobile applications and services

Our Site may contain links to other websites, mobile applications, and other online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or in mobile applications or online services that are not associated with us. We do not control third party websites, mobile applications or online services, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use and disclosure of your personal information. We encourage you to read the privacy policies of the other websites and mobile applications and online services you use.


We keep personal information for as long as reasonably necessary for the purposes described in this Website Privacy Policy, while we have a business need to do so, or as required by law (e.g. for tax, legal, accounting, or other purposes), whichever is longer.

Job Applicants

If you apply for jobs through the Site, we collect the information that you provide to us in connection with your job application. This includes but is not limited to business and personal contact information, professional credentials and skills, educational and work history, and other information of the type that may be included in a resumé. This may also include diversity information that you voluntarily provide. We use this information to facilitate our recruitment activities and process employment applications, such as by evaluating a job candidate for an employment activity, to monitor recruitment statistics, and to respond to surveys. We may also use this information as necessary (i) to comply with relevant laws or to respond to subpoenas or warrants served on us, (ii) to protect and defend our or others’ rights or property, (iii) in connection with a legal investigation and (iv) to investigate or assist in preventing any violation or potential violation of the law or this Website Privacy Policy.


We employ a number of technical, organizational, and physical safeguards designed to protect the personal information we collect. However, no security measures are failsafe and we cannot guarantee the security of your personal information.


The Site is not intended for use by children under 13 years of age. If we learn that we have collected personal information through the Site from a child under 13 without the consent of the child’s parent or guardian as required by law, we will delete it.

Changes to this Website Privacy Policy

We reserve the right to modify this Website Privacy Policy at any time. If we make material changes to this Website Privacy Policy, we will notify you by updating the date of this Website Privacy Policy and posting it on the Site.

How to contact us

Please direct any questions or comments about this Policy or our privacy practices by email to, or at the following mailing address:

Shopsense, Inc.
ATTN: Shopsense AI Privacy
50 Woodside Plaza, Suite 809,
Redwood City, CA 94061
United States

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