Bell Media’s previously announced partnership with Shopsense AI has expanded to now include TSN, Canada’s Sports Leader. The new TSN Shop delivers a curated shopping experience for TSN viewers through Shopsense AI’s leading shoppable TV technology, beginning tonight during the CFL ON TSN’s FRIDAY NIGHT FOOTBALL.

During TSN broadcasts, viewers scan an on-screen QR code to browse and purchase merchandise, including wardrobe items inspired by those worn by TSN personalities, CFL team gear, road trip essentials, and much more. Viewers can select the products they’re interested in, and are then redirected to the product website where they’re able to make a purchase.

“With the expansion of our Shopsense AI partnership to include TSN, we’re continuing to redefine how viewers interact with Bell Media content,” said Matt McGowan, Senior Vice-President, Business Solutions, Bell Media. “This new collaboration allows sports fans to enjoy an interactive viewing experience, while we’re able to provide Bell Media clients with customized opportunities that connect them directly with TSN audiences.”

“With the launch of the innovative new TSN Shop, we’re giving Canadian sports fans a unique and exciting way to connect with their favourite teams and TSN personalities,” said Shawn Redmond, VP, Bell Media Sports. “This new partnership makes the TSN Shop the prime online destination for brands looking to reach fans across the country, debuting tonight in the CFL ON TSN, and soon expanding to include many more of the marquee sports properties that live on Canada’s Sports Leader.”

The launch of the TSN Shop offers brands an innovative new way to reach customers through high-impact, in-game placements during sports broadcasts. Brands can also sponsor collections of curated content showcasing their products and services in a custom virtual storefront.

The expanded partnership with Shopsense AI furthers Bell Media’s plans to scale shoppability across its extensive content library, including award shows, scripted dramas, and unscripted programs, paving the way for immersive, interactive television experiences. Bespoke brand partnership opportunities for advertisers are available through the Bell Media Brand Partnership team around brand inspired collections.  

The TSN Shop will expand into additional sport properties over the coming year, offering unique opportunities for brands to connect directly to fans of numerous sports that live on TSN.