The Sense

The Sense is our space to explore the forces reshaping modern commerce. From AI-powered discovery to the rise of shoppable media, we share insights, observations, and ideas about how content is becoming the new storefront and why the moment of inspiration is becoming the moment of purchase.

Thought Leadership
The Chatbot Closed the Sale. The Publisher Created the Demand. That's a Problem.
April 13, 2026
Thought Leadership
AI Licensing Helps Publishers, but Won’t Save Them
February 10, 2026
Thought Leadership
The AI and Bot Squeeze: The Silent Crisis Decimating Publisher Revenue
April 30, 2026
Thought Leadership
The Search Traffic Collapse Is Forcing Publishers to Adapt
January 22, 2026
Thought Leadership
How Retail Media Is Evolving in the Age of AI
May 13, 2026
News
Shopsense Joins Amazon Publisher Services Connections Marketplace to Bring Commerce to the Open Internet
May 6, 2026
Case Study
How Revlon Turned a Lifestyle TV Moment Into a +339% Sales Boost
March 20, 2026
Thought Leadership
What is Content to Commerce?
March 18, 2026

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